In May the Z magazine of Neue Zürcher Zeitung has published an exciting article on Moving Walls that offers you a detailed view behind the scenes of our company. Based on interviews with the founders Patrick and Marcel Frick as well as the designer Jörg Boner, the report outlines the foundation of our company for the World Economic Forum, the development of our products as well as our brand philosophy. We are happy to share some abstracts of the report with you.
By order of the World Economic Forum
The former managing director of the World Economic Forum commissioned the brothers Frick with a project that should initiate the collaboration of decision-makers that goes beyond conventional speeches and panel discussions. Patrick Frick, who is professionally engaged with the moderation and shaping of cooperation processes, is convinced that the complex problems that we are faced with today need to be visualized. Especially during group work, which can be performed much more effectively with analogue processes.
„If you place a ten-meter-long table in the room that is also fastened to the floor and wired, accommodating twelve people, 95 percent of all interactive processes have already been eliminated.“
This inspired the idea for the Moving Wall, a mobile, writeable and space-structuring wall, with the aid of which people can work together effectively on problem solving.
„We wanted to create tools that adapt to the process rather than processes having to adapt to the tools or respectively to the physical working environment,“ says Patrick Frick.
From the philosophy to application
For the development of these tools, Swiss designer Jörg Boner was appointed. His vision was „a huge sheet of paper floating freely in space, that differs from common whiteboards in the sense of being mobile and not too heavy, allowing a smooth transition to the next wall due to its geometry.“
In his own office, the working methods also changed due to our writeable and mobile walls. For Jörg Boner, the sketches on the walls that inspire him in his daily work, have become an indispensable aid. The designer adds that he now literally can feel how ideas take shape.
„On paper probably nobody from my team would draw into my sketches, but here everybody joins and makes their own suggestions.“
You can read the full article with the detailed information here: